Stronger cyber connections
Communicating the importance of cyber security and helping employees to gain an understanding of security, engage with the topic and follow cyber security best practices can be a challenge, no matter the size of the company.
Clifton, Head of Cyber Security at KiwiRail, reached out to Wires Uncrossed to help with content creation, improve the frequency and consistency of key messaging and raise the overall engagement and perception of cyber security in the company over a 12-month period. Three months into the process, here’s what he has to say about his experience.
The problem
We knew that increasing cyber security awareness through mass comms was important, we just couldn’t sustain a campaign awareness, communications and didn’t have the spare capacity to write and schedule content - or generally stay on top of it.
Up until now, we haven’t used an external provider for communications, but having worked with Eithne before, I knew that she was really nice to work with, and as are all of the people at Wires Uncrossed. I was wanting someone to write the content in a way that non-technical people could consume it, and also to provide some momentum, so we decided to engage with Wires Uncrossed with the goal of increasing staff engagement in cybersecurity communications by at least 10% by December 2021.
The approach
Eithne proposed a two-stage approach - the first was an analysis of our communications and content to date. Wires Uncrossed surveyed our team, talked to key stakeholders and people that we’d sent other comms to over the months, and people who’d actually had interactions with our security team to understand how they perceived us and what kind of comms or messaging they were getting from us.
Using the feedback, Eithne put together a content strategy and suggested that for phase two, we have a monthly topic and every week, send something out to our staff to raise their awareness based on feedback. Wires Uncrossed also did a stocktake of the material we had already, as in the past we’d created videos and other content which we were able to leverage. Every few weeks, content comes out consistently. We also have a session once a month to plan what we want to say the following month, so we’re always working ahead of time.
The outcome
We’re now three months into the campaign, and at the moment I’m still devoting some time to the project, but 80 - 90% of the work is done. It’s a lot easier to edit content here and there than it is to create a whole piece from scratch. We have previously created content that we haven’t released, and looking forward we want to create more, new content. We’re able to send blogs and content that we’ve secreted in the past in our newsletters, but it will be nice not to have to worry about finding content.
I’m getting positive feedback about the style of comms that we’re sending out and we’re working our way through that slowly. Our team can see it’s changed and improved - it’s all positive feedback. Eithne and the team are always friendly and their work is well-written and expressive. They’re good to work with, prompt, and things always come through when they say they will. I have a style of writing that’s not necessarily good for mass comms, so I like the way Wires Uncrossed content is written. I’m really happy with it.
Does this ring a bell for your business?
Get in touch to talk about how wires uncrossed can help your technical experts with effective communication.
